Kimberly Salvadorini, Account Executive, seen at left, and Steve Posnock, Vice President Southest Regional Manager, seen at right, of Nielsen Media Research gave a fascinating seminar on Thursday, May 4, 2006 to a moderate crowd from two South Florida advertising agencies, Galavision, University of Miami, Florida International University, WBZL-TV, WPLG Local 10 and WSVN-TV/7.

Kimberly and Steve said that there are four areas of viewing:

• In home
• Out of home
• Personal devices, such as video I pods & cell phones
• Broadband video

Nielsen intends to measure all areas of viewing and will announce future measurement initiatives in June of 2006.